AI Video Generation Goes Mainstream

Text-to-video crossed from demo-reel curiosity to something teams actually ship. Marketers, educators, and creators now generate footage that would once have needed a crew.

Two Kinds of AI Video

There's cinematic generation—Runway, Sora, Luma, and Kling conjure clips from a prompt—and there's avatar video, where HeyGen and Synthesia turn a script into a talking presenter in dozens of languages.

Quality is no longer the blocker; taste and direction are. The tools reward people who know what they want on screen.