Clay
GTM platform that enriches lead data from 100+ sources and automates outreach with AI.
What is Clay?
Clay is a go-to-market data platform that pulls contact and company enrichment from 100+ providers into a spreadsheet-style workspace, then layers AI research and messaging on top to build automated outbound systems.
Who is Clay best for?
Sales, growth, and RevOps teams building targeted prospect lists and personalized outbound at scale without hiring a data engineer.
How does Clay work?
Import or scrape a list, chain enrichment providers to waterfall-fill missing data, use an AI agent to research prospects, then draft personalized messages and sync everything to your CRM.
Pros
- Waterfall enrichment across many providers
- Powerful AI research and messaging agent
- Deep CRM and tool integrations
- Flexible spreadsheet-style workflows
Cons
- Steep learning curve
- Credit system gets pricey at scale
- Total cost adds up with add-on tools
- Pricing changes have disrupted plans
